Cookie Policy
Last Updated: January 15, 2025. This policy explains how we use cookies, local storage, and similar tracking technologies on newsjankari.in to optimize your calculation experience.
1. What Are Cookies?
Cookies are small text files containing a string of alphanumeric characters that are downloaded and stored on your computer, smartphone, or tablet when you visit a website. They act as a memory for the website, allowing it to remember your device, preferences, and interactions over time, making your next visit easier and the site more useful to you.
Cookies can be "persistent" or "session" cookies. A persistent cookie remains on your device for a set period or until you delete it manually, helping us recognize you as an existing user when you return. A session cookie is temporary and is deleted automatically when you close your web browser.
In addition to cookies, we also use Local Storage (HTML5 Web Storage). Local storage is similar to cookies but is much more secure, faster, and allows us to store larger amounts of data locally in your browser. We use local storage specifically to store your calculator settings, theme preferences (light/dark mode), and calculation history locally on your machine, ensuring complete privacy.
2. How and Why We Use Cookies
We use cookies and local storage to provide a seamless, modern, and highly interactive user experience. Specifically, these technologies serve three main purposes on newsjankari.in:
- Essential & Functional (Local-Only): These are critical for the website's basic operations. For instance, we use local storage to store your cookie consent preferences, dark/light mode toggle setting, and local calculator history. This category of storage operates purely in your browser and never communicates with our servers.
- Analytics & Performance: We use third-party cookies (notably Google Analytics 4) to collect aggregated, anonymous statistical data about how visitors navigate our site. This helps us understand which calculators are the most popular, identify slow loading pages, and optimize our user interface.
- Targeted Advertising (Google AdSense): We partner with Google AdSense to serve advertisements. Google uses cookies to display ads that are relevant to you based on your browsing history. This is vital to keeping our premium calculators 100% free for everyone.
3. Specific Cookies and Storage Elements We Use
The table below provides a detailed breakdown of the primary cookies and local storage parameters used on CalcVerse Pro:
| Storage Key / Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| cookie_consent | newsjankari.in | Essential (Local Storage) | Remembers your choice on the cookie consent banner. | 1 Year |
| theme_mode | newsjankari.in | Essential (Local Storage) | Stores your preference for dark mode or light mode. | Persistent |
| calc_history | newsjankari.in | Essential (Local Storage) | Saves your recent calculation parameters and results so you can refer back to them. | Persistent |
| _ga, _ga_* | Google Analytics (GA4) | Performance & Analytics | Used to distinguish unique users and throttle request rates. Aggregates anonymous traffic data. | 2 Years |
| __gads, __gpi | Google AdSense | Advertising & Marketing | Enables Google to serve relevant advertisements, measure ad performance, and prevent fraud. | 13 Months |
| IDE, DSID | Google DoubleClick | Advertising & Marketing | Used by Google on third-party sites to register and report the website user's actions after viewing or clicking an ad. | 1 Year |
4. Google AdSense and Personalized Advertising
As disclosed in our Privacy Policy, Google is our primary advertising partner. Google and its certified third-party ad networks use cookies to serve personalized advertisements to you based on your browsing behavior across the web.
When you visit our site, Google may place a cookie in your browser to understand the types of content you are interested in. This allows Google to show you ads that align with your interests (for example, showing you financial services ads if you frequently visit investment blogs).
Cookie Opt-Out: If you do not wish to receive personalized ads, you can easily disable them. You can opt-out of Google's personalized advertising by visiting the Google Ads Settings page. Additionally, you can manage broad third-party advertising cookies via the Digital Advertising Alliance's aboutads.info portal.
5. How You Can Control and Manage Cookies
You have the absolute right to control how cookies are set on your device. Here are the primary methods available to you to manage your cookie preferences:
A. Our Cookie Consent Banner
Upon your first visit to newsjankari.in, you will see a prominent banner asking for your permission to set analytical and advertising cookies. You can click "Accept All" to enable the complete interactive experience, or click "Reject" or "Customize" to deny or restrict these cookies. If you reject them, we will only set the essential cookies required to run the basic layouts, and all ads served to you will be generic and non-personalized.
B. Browser Settings
Most modern web browsers allow you to view, manage, block, and delete cookies directly from the browser settings. These controls are typically found in the "Options," "Settings," or "Preferences" menu of your browser. Below are direct links to cookie management guides for the most popular browsers:
- Google Chrome Cookie Guide
- Apple Safari Cookie Guide
- Mozilla Firefox Cookie Guide
- Microsoft Edge Cookie Guide
Please note that blocking all cookies (including essential cookies) may cause some parts of our Website to load slowly or stop functioning correctly.
6. Updates to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. We therefore encourage you to re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
7. Contact Us
If you have any questions, comments, or concerns regarding our use of cookies and tracking technologies, please contact us at:
Kolkata, West Bengal - 700001
India